TechBrokers
IT Services Lead Generating Website
When Sky Technology Partners decided to take a bold move to get more clients, they looked for an online solution to gain more clients nationally and not just in the Northern New Jersey area. Their idea was to create a marketplace that allows the customer shopping for IT services to get multiple proposals from Vendors around the country. Bob Betz, the owner of Sky Technology Partners, knew that he needed a reliable digital marketing company that can do web development, and the necessary marketing that is needed to get the website off the ground. His connections in the IT field led him to many web development companies but ultimately decided to go with AdvanzMedia.
The new Techbrokers website we built is a robust marketplace website built on the WordPress platform. It features multiple RFP/requests for proposal submission forms to get any client shopping for IT services proposals quickly. The design of the website is eye catching and responsive to accommodate all types of users. Our innovative use of typewriter text helps capture the attention above the fold and convert visitors into potential leads.
To get exposure and to get many potential customers to the website, we created a multi-tier marketing campaign that includes managing their social media initiative on Facebook, Twitter, and LinkedIn. Additionally, we launched a Google Ads PPC/pay-per-click campaign and created a detailed sales funnel to nurture and capture new leads which can be possibly turned into customers. Finally, we also initiated a national SEO campaign to get this website found organically on Google SERP/search engine results page which will develop over the coming months. This will allow us time to rank the website but also get immediate traffic to the site.
We are certainly thankful to be working with Techbrokers on this project and the ongoing digital marketing campaigns that we have initiated.
If you are looking for a complete solution to launch your website online and get customers to it, give us a call and we can explain the options.
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