Mortgage Brokers SEO Case Study

Kevin Shanman, the owner of Cornerstone Capital, has been working in the mortgage industry for over 10 years. As a small business working one on one with new homeowners looking to buy their first home as well as homeowners looking to refinance their current mortgages. Kevin, just like many local small businesses, needed to continuously attract new potential clients and leads to keep his business running.

Kevin has used many types of traditional marketing vehicles including direct mail postcards, newspaper advertisement, yellow page listings and more just to get his name exposed in the market. Some of the more unique marketing tactics he used were shopping cart advertising in the local supermarkets. He has tried everything.

Although trying many marketing strategies, Kevin knew that his typical client did research online prior to speaking to a mortgage broker and that’s where we came in.

Kevin approached us saying that he would like to do SEO and to be found on the first page of Google search results. After 14 years running Cornerstone Capital and having a somewhat appealing website, Kevin knew that he needed to have more people find him online and not his competition.

We began the local SEO campaign targeting Bergen County mortgage broker as a keyword. We handled his campaign in a multi-step approach including on-page SEO which would update his website’s SEO features and better content targeting specific keywords

At the same time, we also began work on his Google My Business (GMB) page listing which we post to weekly with optimized and geo-tagged content.

At the start of the SEO campaign, all of the target keywords were beyond page 10 of google search results with many other local and non-local competitive companies being found on the first page of Google. After our initial work on-page and off-page which included local citations and link building, the corcapfinancial.com website quickly started to gain rank and eventually ended up on the first page.

Currently, many of the target keywords are related to his local area of Bergen County New Jersey as well as beyond are in the top spots of the first-page search results and some even heading the number one ranking.

As a result of his higher rankings, Cornerstone Capital is now prominently displayed on the first page of Google search results and customers are reaching out to him for their mortgage needs. In the many years that Cornerstone Capital has been in business, this is the first time that many more leads have come from digital marketing campaigns and many are totally new clients. In the past, Cornerstone Capital typical customers were referrals from local industry partners and current clients.

Now, being found as the premier Bergen County mortgage broker is helping gain more leads and customers with a higher ROI than ever before.

The success that we've had at Cornerstone Capital in our SEO campaign for mortgage brokers is not an accident. We have used solid SEO strategies and tactics which has yielded top search page results and will be present for many years to ensure Cornerstone Capital lands more customers for this Bergen County small business. Although we have had much success with Kevin’s organic local SEO campaign, we continue optimizing his website and content to target beyond Bergen County into other County’s and the rest of the state of New Jersey.

We’re blessed to have an amazing partner and client in Cornerstone Capital and look forward to many years of success of bringing more potential mortgage customers to Kevin and his staff.

Give us a call and we can employ similar strategies to get the same results that we have done for Kevin Shanman at Cornerstone Capital Financial Services LLC.