Local SEO has been an “in thing” since map search became possible in search engines particularly Google. A marketing agency in Calgary suggests that 30 to 40% of consumers locate business providers through the map listings that appear in Google search results. The agency did not mention this; But, the majority of these people, ourselves included, are becoming more conscious of local reviews taking into consideration that these reviews are first-hand experiences of people that might be in a similar situation with us. For this reason, a lot of entrepreneurs are beginning to realize the potential of local SEO. If you’re still not convinced that you should optimize your site for local viewing, here are ten reasons why you should do local SEO and probably, consider hiring affordable local SEO services for your websites.
1. Local SEO put you in the Maps
Have you tried searching for something in Google, say the word “phone” for instance, and noticed that somewhere in the search results is a display of stores where you can get a phone when you didn’t even type “store” in your search? That’s how intelligent search engine algorithms are! They can anticipate your search behaviour as if they know you. It sounds scary, but this predictive nature of search engines can put your business on the map listings when people search for a particular keyword and eventually lead to an actual sale. So, optimizing your site for local search is worth a try.
2. Local SEO Makes it Convenient for Potential Clients
Bruno Mars is right. You don’t feel like doing anything and you just want to lay in your bed. In short, you are lazy. Well, if there’s any consolation to that, we all are. That’s precisely why local SEO will work for you. People are just too lazy and find anything near convenient. After all, why go to a gym in Hudson when you are residing in Bergen County, right? That’s too tiresome and not to mention inconvenient! Local SEO brings you closer to potential clients and the other way around.
3. Affordable Local SEO services get you fresh and exclusive local content
Obtaining fresh content that people from a specific area can relate to is another benefit of local SEO. When you hire business SEO services to do the local optimization for you, you’re like getting a set of news reporters that deliver exclusive scoops (content) for you right where the news is.
4. Local SEO caters to a specific audience
Psychologists suggest that people wanted to feel a sense of belongingness wherever they are. Even famous celebs such as Mariah Carey and Taylor Swift share the same sentiments and composed songs about it. Local SEO addresses that need for people to belong too. When people search for something, they are likely to click anything they can relate to. Hence, optimizing your sites for a specific crowd is not bad at all, and if you are successful at triggering that sense of belongingness in people, you’ll be in a win-win situation.
5. Local SEO is Mobile Search Friendly
In a world where smartphones are becoming man’s best friend, becoming friends with these gadgets definitely makes sense. Likewise, a new study indicates that almost 80% of local mobile searches lead to purchase. So, optimizing your site for local SEO and mobile search or getting small business SEO services from a provider is definitely a must if you want to turn your site from flops to claps.
6. Local SEO Improves Local Business Reputation
It turns out, word of mouth is still a classic and remains a powerful marketing strategy in the ‘20s — another reason why you should optimize your sites for a local audience now. Local SEO is geared towards buzz marketing, which is why you should hire affordable SEO services that will make five-star ratings from your local clients as well as positive customer reviews shine best in the search engine results.
7. Get Local Backlinks
While local traffic is important, local backlinks are equally essential. When local websites link your site in theirs, it gives Google the impression that your sites are related. The best local SEO practices should help you gain those local backlinks, or you may opt to hire companies offering small business SEO services. Either way, the goal is for Google and other search engines to recognize you as something “local” and rank you on top of the search results.
8. Get local shares
Getting local shares is the immediate effect of buzz marketing strategies that truly work. When people in the local scene share your posts or links back to your site, they are likely to bring more clients to your company, another reason why you should invest in local SEO now.
9. Develop Your Local Branding
Local SEO helps you develop your unique company branding, something that will make you stand out among others or at least will set you apart from your global competitors. Developing your unique business identifier is hard, though. That’s why seek digital marketing agencies that offer affordable local SEO services to run effective social media marketing campaigns, so your target audience finds you and your business.
10. Became a Local Celebrity
Effective local SEO strategies can elevate your company status from a nobody to a local icon or even a celebrity. When you become uber-famous, though it’s just in a specific area, people flocks in your business as they become curious about what you can offer. They may even patronize the products and services you offer. That is if you are deserving of that patronage, of course.
Conclusion
There are still more reasons why optimizing your site for local search or getting affordable local SEO services is worth the try. If you are struggling to make it big on the global scene, why not optimize your site for local search first and make yourself known in the neighbourhood. Who knows, from being a local celeb, you might be the next big thing in Hollywood! May the ranks be in your favour!