Google My Business Important Facts and Benefits

Google My Business Important Facts and Benefits

In GMB by admin

If you are in the digital marketing space, you probably heard about Google My Business often. In this guide, you’ll get answers to your several questions about Google My Business.

Google my business

Google My Business plays a critical role in helping you to achieve great visibility on Google. When used rightly, it offers sustained growth to local businesses.

  • 46% of all Google searches are always for local information.
  • 4 out of 5 consumers use Google to find information about local businesses.

And that’s why being visible to them is important for your business. When consumers search for local businesses, they don’t just see organic search results. It includes a local map results as well, which is powered by Google My Business.

To see your local business’s success, Google My Business is just the right tool for your business. We’re going to teach you some important facts & benefits of using GMB. Additionally, you’ll learn some ways to optimize your GMB profile — that’ll help you achieve optimal results.

What is Google My Business?

Google My Business allows is a sort of business listing by Google which you just need to create. When you have a Google My Business profile, your business appears in the Google Knowledge Graph, enabling you to provide very detailed information about your business to your potential clients.

Is Google My Business Free?

You can create your account on Google My Business free of cost. Google doesn’t charge anything from you to set up your GMB profile.

Benefits

Google My Business benefits

Having a profile on Google My Business serves a wide range of benefits to your local business. It helps your business reach new clients, increase your local business’s visibility on Google, and helps your clients find information about your business effortlessly.

  • Boost your local SEO

Google My Business is an integral part of local SEO. The first thing every local SEO strategy focuses on is claiming and verifying your GMB listing. When your GMB profile is optimized the right way, it boosts your local SEO and helps your business appear in the Google 3 pack results of local searches.

  • Opportunity to appear in Google 3 Pack

If you want your business to appear in the Google 3 Pack and local search results, it’s impossible without having a GMB profile. When you’re on GMB, and your profile is optimized properly, you have a better change to appear in the search results which is where most people start when they are searching for a local business.

  • Your business can collect reviews

One of the most important assets on your profile are reviews from your clients. Having those great reviews can help people searching for your products or services know that you are a great company to deal with plus it help you rank higher in local search results. In many cases, it can be the factor that makes customer choose you over your competition. This is also why it is very important to request for positive Google reviews from your customers any chance you get.

  • Get insights into your business

Google My Business listing provides a huge collection of insights that you can’t get from other listings. It’s one of the most effective Google My Business benefits because you can leverage the insights to improve your business.

The insights you get include:

  • Number of views on your GMB profile
  • Search phrases or keywords that are leading visitors to your profile
  • You can understand your audience’s personal
  • Level of engagement on your profile

If you analyze & understand these insights, you can use them to improve your local SEO.

  • Free advertisement

Google My Business serves as a free advertisement for your business. Having a GMB profile lets you get targeted exposure without spending anything. Besides, you get faster results than trying through organic search results.

  • Increase in sales & traffic

One of the most important Google My Business benefits is the increase in your traffic and sales. Just by having a GMB profile, local businesses can keep increasing traffic and sales for their business.

Ways to Optimize your Google My Business profile

Below are some of the ways to optimize your GMB profile for better local SEO results.

  • Your profile should be 100% complete

Make sure that your profile has no space left blank. You should write your full business name, address, local phone number, operating hours, and business category. Write a compelling yet concise description of your business that makes your audience know what you offer.

  • Add appealing & high-quality photos

A picture is worth a thousand words! Make sure to remember it when adding photos to your profile. Whatever your business is, add original, appealing, and high-quality photos of your business. You can add pictures showing your office, your employees at work, or clients at your office.

  • Mention your business category carefully

You can’t afford to go wrong with this, so ensure that you have created your GMB profile in the right business category. If you mention the wrong business category and subcategory, you’ll be appearing in the search results that won’t benefit you at all.

  • Regularly post to GMB

Like social media platforms and websites, you can create posts on Google My Business as well. Make sure that you post regularly on your GMB profile.

  • Create FAQs

Providing your clients with the information they are looking for is extremely important. Find out the commonly asked questions related to your business and answer them in your profile’s FAQ section.

  • Collect reviews on your profile and write responses to them as well

A GMB profile without reviews on it is a barren land. Your profile must have reviews on it, so your potential consumers know whether your business is credible or not.

We hope that this guide provides answers to your questions regarding GMB, and you are now aware of the Google My Business benefits and ways to optimize your GMB profile.

Do you want to get your company found online? We can help!